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In July 1973, John Gorman joined WMMS as music director and was promoted to program director and operations manager two months later where he remained for thirteen years.During this time, with Denny Sanders as his creative services director and Rhonda Kiefer as programming assistant, WMMS broke all Cleveland ratings and revenue records.The WMMS studios are located at the former Centerior Energy building in the Cleveland suburb of Independence, while the station transmitter resides in neighboring Seven Hills.The WMMS call letters first referred to an owner – "Metro Media Stereo" – but have since taken on a variety of other meanings.
The concert series continued on well into the 1990s and early 2000s, albeit much less frequently.
The station also serves as the FM flagship for the Cleveland Cavaliers and Cleveland Indians radio networks.
Besides a standard analog transmission, WMMS broadcasts over two HD Radio channels, and is available online via i Heart Radio.
Considered "a true radio legend," WMMS DJ Kid Leo was chosen for Rolling Stone's "Heavy Hundred: The High and Mighty of the Music Industry" (1980) and named "The Best Disc Jockey in the Country" in a special 1987 issue of Playboy.
Seven years later, members of the station's staff and management pleaded guilty to disrupting a national broadcast of The Howard Stern Show that originated via the local Stern affiliate, cross-town rival WNCX.A federal offense, the act nearly cost WMMS its broadcasting license.